15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.



To deliver truly effective marketing communications, requires an understanding of strategic alignment, brand strategy, marketing communication strategy, context analysis, targeting, customer-journeys, personas, message creation, channel integration, and results measurement.  This course will take you through how to plan, manage and integrate marketing communications so that they are applied strategically to meet clearly defined objectives. We will introduce you to concepts, tools, and a step-by-step process, which enables you to create a structured integrated marketing communications plan that consolidates and co-ordinates your marketing communications. 

Who should attend?

This course is for marketing communications professionals who need to adopt a strategic approach to planning marketing communications.

Learning outcomes

  • Design a marketing communications strategy
  • Build an integrated marketing communications plan
  • Use insight, to plan your marketing communications 
  • Specify and quantify marketing communications objectives 
  • Prioritise and target the right customers and stakeholders 
  • Use personas to understand their challenges and motives
  • Understand the customer-journey
  • Ensure that the right messages and propositions are communicated
  • Select the most appropriate tools of communication
  • Measure the results of your communications activities

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Cole Hanrahan

Cole has developed and delivered marketing communications programmes for many major organisations over a number of years. He has considerable experience in winning contracts, in a variety of sectors including, consumer, business to business and not-for-profit. He advises local and global organisations on their marketing strategies and marketing communications. His approach is to help delegates understand what they need to do to achieve practical outcomes that can be applied in their workplace.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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