Getting to truly understand what strategically and creatively makes the difference in great marketing communications is vital. This course will help provide you with a clear focus on the planning, creation, implementation and analysis of ‘good to great’ campaigns. The course will include peer and course director coaching on the delegates individual communications challenges and problems.

Who should attend?

This course is for managers who want to improve the effectiveness of their campaigns and whose role (or a part of it) involve the management, research, planning, development, delivery, analysis and ongoing improvement of focussed marketing communications programmes.

Learning outcomes

• Understanding what strategies and creative executions make great marketing communications campaigns
• Matching appropriate communications to meet different objectives
• Creating customer profiles and identifying audience desires and needs
• Developing insightful communications strategies and plans
• Best practice briefing and management of your agency or internal team
• Creating effective integrated communications ideas
• Devising effective targeted media strategies and assessing media options
• Measuring communications performance and creating your ROI template

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Nigel Pearcy

Nigel has been working on complex and cross-border projects in creative marketing services for over 20 years, with a wide range of major international blue-chip companies. He focuses learning around understanding both strategic project best-practice principles aligned to a strong practical approach to organizing and managing colleagues, helping professionals excel. Nigel’s work has been recognized with over 15 UK and international marketing excellence and effectiveness awards for both B2B and B2C brands.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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