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Overview

Getting to truly understand what strategically and creatively makes the difference in great marketing communications is vital. This course will help provide you with a clear focus on the planning, creation, implementation and analysis of ‘good to great’ campaigns. The course will include peer and course director coaching on the delegates individual communications challenges and problems.

Who should attend?

This course is for managers who want to improve the effectiveness of their campaigns and whose role (or a part of it) involve the management, research, planning, development, delivery, analysis and ongoing improvement of focussed marketing communications programmes.

Learning outcomes

• Understanding what strategies and creative executions make great marketing communications campaigns
• Matching appropriate communications to meet different objectives
• Creating customer profiles and identifying audience desires and needs
• Developing insightful communications strategies and plans
• Best practice briefing and management of your agency or internal team
• Creating effective integrated communications ideas
• Devising effective targeted media strategies and assessing media options
• Measuring communications performance and creating your ROI template

Course Dates

Start Date Days Location
06 Feb 2020 2 London
 
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23 Apr 2020 2 London
 
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Course Director

Nigel Pearcy

Nigel Pearcy has been in marketing services, working with major international blue chip companies for over 20 years. His work has been recognised with a range of international marketing effectiveness awards.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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