Pricing
| Virtual: | £899.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Virtual course
Overview
A crisis can strike any organisation at any time. Every business must be prepared to address breaking stories and fake news in order to protect and restore brand reputation.
This workshop uses compelling crisis management examples of how organisations have dealt with PR issues including the COVID crisis.
There are ample opportunities throughout the workshop to discuss case studies and practice media responses to crises.
Who should attend?
Any marketer or communications professional who wants to be better prepared to deal with a media crisis.
Learning outcomes
- Understand crisis management vs propaganda
- Critical phases of crisis development
- Recognise and respond to a communications crisis
- Build your crisis management team – preparation is everything
- Develop your response kit - announcements and press briefings
- Address accidents, product recalls, mistakes and more
- Take control of a rogue story - the 3 Ps of Crisis Management
- How to deliver sympathetic media statements
- How to deal with uncomfortable press conferences
- Handle negative comment and online research
- Understand the legal principles of press intrusion
- How to communicate under pressure
- Manage internal communications to support stressed teams
Course Director
Jonathan Gabay
Some of the world’s biggest brands and media organisations trust Jonathan for advice on communications strategy and international corporate cultural—social and political campaigns.
Regularly interviewed by the press, Jonathan has consulted brands and governments worldwide and has written 15 books covering just about every aspect of marketing / PR and brand psychology content.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.