A crisis can strike any organisation at any time. Every business must be prepared to address breaking stories and fake news in order to protect and restore brand reputation.

This workshop uses compelling crisis management examples of how organisations have dealt with PR issues including the COVID crisis.

There are ample opportunities throughout the workshop to discuss case studies and practice media responses to crises.

Who should attend?

Any marketer or communications professional who wants to be better prepared to deal with a media crisis.

Learning outcomes

  • Understand crisis management vs propaganda
  • Critical phases of crisis development
  • Recognise and respond to a communications crisis 
  • Build your crisis management team – preparation is everything
  • Develop your response kit - announcements and press briefings
  • Address accidents, product recalls, mistakes and more
  • Take control of a rogue story - the 3 Ps of Crisis Management
  • How to deliver sympathetic media statements
  • How to deal with uncomfortable press conferences
  • Handle negative comment and online research
  • Understand the legal principles of press intrusion
  • How to communicate under pressure
  • Manage internal communications to support stressed teams

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Jonathan Gabay

Some of the world’s biggest brands and media organisations trust Jonathan for advice on communications strategy and international corporate cultural—social and political campaigns. Regularly interviewed by the press, Jonathan has consulted brands and governments worldwide and has written 15 books covering just about every aspect of marketing / PR and brand psychology content.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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