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Overview

Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. On this course you will conduct an Innovation Audit to highlight improvement opportunities in areas that will drive success. We also consider a step-by-step NPD process used by leading innovators, applying this through interactive activities and discussing contemporary examples.

Who should attend?

This workshop will be especially useful for managers and executives, irrespective of function, who are or expect to become involved in the development of new products (goods and services) and the innovation process within their organisation.

Learning outcomes

• Define the principles and benefits of good innovation management
• Undertake an Innovation Audit and highlight improvements in five critical success factors: strategy, learning, linkages, organisation and process areas
• Define and design a generic NPD process.
• Apply idea generation, screening and concept development techniques
• Appreciate the role of business analysis, product development and launch planning
• Identify innovation and NPD issues for your organisation and develop an action plan to address them.

Course Dates

Start Date Days Location
12 Dec 2019 1 London
 
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23 Jan 2020 1 London
 
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22 Apr 2020 1 London
 
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Course Director

Debbie Clewes

Debbie is a very experienced trainer and consultant working with the CIM for many years delivering tailored in-company innovation and NPD workshops across sectors including Coors and Charles Wells Breweries, Tesco, RBS, Perry’s and Rolls Royce. She also helps managers achieve their professional qualifications on the CIM Diploma in Professional Marketing and the Marketing Leadership Programme. Debbie is very positive, friendly and engaging and is genuinely interested in her delegates and their individual needs. She is focused on presenting the most useful product innovation principles and frameworks and working collaboratively to apply these to practice helping inspire change and improve performance.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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