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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
The CIM Sales in Practice course will include the key skills and knowledge required to develop a successful career in sales. Understand your own motivation, drive and self-awareness. Identify customer need, how to deal with objections, how to present your offer in terms of its contribution to business goals, and how to justify the investment. We will also look at your customer’s personality type and what motivates them to buy, enabling you to build more rewarding relationships.
Day 1: You, your motivation, your sales approach and the sales cycle
Day 2: Sales leads, customer research and dealing with objections
Day 3: Presenting, negotiating, closing a deal and customer care
Sales and/or marketing professionals who wish to become more successful by gaining a structured approach to the sales process. If you have some sales and marketing experience you will benefit from the disciplined approach encouraged in the course. No previous sales experience is required
Understand what makes a successful salesperson
Identify sales leads and who to target
Develop your listening, speaking and presentation skills
You will have the opportunity to work on developing your own sales process throughout the course and will return to the office with a complete sales plan.
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