15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.



In today’s tough economic market, winning and keeping customers takes the best possible skillset. This Selling Masterclass gives senior salespeople and marketers the advanced communication and sales tools to win more deals, more of the time. As important as winning new business is, this course will also help you build the loyalty of existing customers.

Who should attend?

If you are a seasoned sales professional or marketer who wants to learn advanced new selling skills, a senior sales executive who wishes to take your career to the next level, or someone who wants to refresh their skills whilst learning from others, this course will add great value to your sales skillset.

Learning outcomes

  • Set the tone of a sales meeting with well-designed questions
  • Structure their questions to understand your client’s requirements
  • Craft motivational “framing” questions 
  • Understand how to build resilient client relationships
  • Build client rapport and influence through matching language
  • Persuade clients effectively by structuring communication effectively
  • Explain the benefits of products in a motivational format
  • Understand the techniques of how to “read” customers 
  • Resolve customer objections effectively
  • Close the sale

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Martin Brooks

Martin has over 30 years’ experience in sales, sales leadership and since 2002 has been a top sales trainer and consultant. He has researched and analysed the techniques used by top salespeople and has combined his knowledge of consultative selling skills alongside real insights into the science of persuasion in this Sales Masterclass


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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