There are 4.5 billion internet users around the globe with 3.8 billion people on social media. Paid Social is one of the most effective ways to reach customers and drive business results, whether you are interested in brand awareness, leads or sales.

Paid social is a vital channel within a digital marketing strategy, so understanding what these platforms can do from a paid social perspective is key when it comes to planning and activating marketing campaigns. This short course (half-day) is designed to teach you about the opportunities available on paid social, from Meta (Facebook and Instagram) to Instagram to LinkedIn, Twitter, Pinterest, Snapchat and TikTok.

Who should attend?

This short course is for marketers and business owners interested in learning about the opportunity of social media advertising and the different social media advertising platforms.

This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.

Learning outcomes

  • How to use social media advertising for your business
  • Prioritise what platforms are best to deliver your objectives
  • Develop targeting options for paid ad campaigns
  • Use the top performing ad formats to generate results 
  • Improve your current social advertising activity

Course Dates

Start Date Duration Location
25 Oct 2022 3hrs Virtual
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Course Director

Sarah Kerrigan

Sarah is a paid social specialist and practitioner as well as a digital trainer and facilitator. Being a digital native, Sarah has been working in the social media space her whole professional career both as a social media practitioner and a trainer with experience client-side and agency-side. Sarah has trained thousands of professionals in her time from small business owners to CMOs and senior marketers from Fortune 500 companies and is highly experienced at helping B2C and B2B businesses and professionals get the most out of social advertising and digital. Sarah’s training is highly practical.

Virtual delivery

AM sessions: 09:00 - 12:00



To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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