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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Social media listening is a vital component of marketing, PR and customer service activities within every organisation. It provides a window into how your customers and followers behave and think and allows you to capitalise on emerging trends, manage brand reputation and gain a competitive advantage.
This course will cover how to use social media listening strategically for different business objectives and interpret social listening to generate insights for crisis management, content ideation, sentiment analysis and more. Delegates will create a social listening action plan, and understand when and where to implement social media listening. We will also review the best (free and paid) social listening tools and a range of case studies that set the standard for best practice.
Marketers who want to understand how social listening can improve their strategy and campaign delivery.
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