Social Media Listening

Overview

Social media listening is a vital component of marketing, PR and customer service activities within every organisation. It provides a window into how your customers and followers behave and think and allows you to capitalise on emerging trends, manage brand reputation and gain a competitive advantage.

This course will cover how to use social media listening strategically for different business objectives and interpret social listening to generate insights for crisis management, content ideation, sentiment analysis and more. Delegates will create a social listening action plan, and understand when and where to implement social media listening. We will also review the best (free and paid) social listening tools and a range of case studies that set the standard for best practice.

Who should attend?

Marketers who want to understand how social listening can improve their strategy and campaign delivery.

Learning outcomes

• The difference between social monitoring and social listening
• How to create a social listening framework
• Build a social media listening strategy and action plan
• Use social listening for:
  • Delivering consumer insights
  • Identifying industry trends
  • Analysing competitors
  • Understanding brand health
  • Finding influencers
  • Crisis management
  • Customer service
  • Monitoring events
  • Campaign monitoring and measurement
• How to interpret social listening output
• The best (free and paid) social listening tools