SOSTAC® Planning Framework - An Audience with PR Smith

Why SOSTAC® is one of the world’s top planning models

SOSTAC® was developed by PR Smith and is listed in the Top 3 Business Models worldwide by CIM and adopted by blue-chips like LinkedIn and KPMG. It is recognised for its capacity to reduce a complex planning process to fundamental principles and the ease with which it can be adapted to different business activities.

Why you should meet the SOSTAC® founder in person

PR Smith’s dynamic and interactive workshops are celebrated all over the world. His unique knowledge of SOSTAC® enables him to demonstrate precisely how to use his planning framework to write the perfect marketing plan. During this session you will:

• Discover why SOSTAC® is such a popular and so widely used model
• Deep dive into the root methodology and uses of SOSTAC®
• Be able to ask the creator of SOSTAC® practical questions
• Gain insights into how SOSTAC® helps businesses develop competitive advantage
• Understand how SOSTAC® helps marketers prepare for hypercompetition

Delegates also receive a free:

• SOSTAC® Guide to Your Perfect Digital Marketing Plan (2019)
• SOSTAC® Planning workbook + List of links to extra videos & posts

What you stand to gain from using SOSTAC®

Through PR Smith’s SOSTAC® sessions, marketing professionals all over the world have discovered how to:

• Reduce risk through deeper analysis that improves decision-making
• Develop a differentiated position in even the most complex contexts
• Systematically improve the efficiency and effect of communication campaigns
• Develop a crystal-clear communications strategy
• Embed the ‘magic marketing formula’ in all tactics
• Reduce investment while maximising potential ROMI
• Understand the 10 ‘Actions’ that convert visitors to customers
• Explore the 5 ‘Actions’ that convert customers into lifetime customers
• Use data & emerging technology to add value to the Lifetime CX

Who should attend?

Marketers who need to know how to write the perfect marketing plan, amidst a fast-changing digital world. Marketers who want a solid logical plan that gets approval, and/or wins pitches and boosts results. Critical for those starting to write plans and a refresher for those already writing plans. Also useful for anyone developing a digital marketing strategy.

About the founder of SOSTAC®

PR Smith is one of the world’s most celebrated integrated digital marketing writers & dynamic speakers. A Ted Talker, marketer, author, (6 books in 8 languages) & founder of SOSTAC® planning framework. Paul’s workshops are challenging and fun. He currently advises the SuperNode. Energy (100% European Energy will be green) and Sri Lankan Golf Tours. Paul’s NFP Great Sportsmanship Programme inspires a new generation of global citizens through beautiful short stories about sportsmanship.

Agenda

Welcome

08.30 - 09:00  Registration, coffee and networking

09.00 - 09.30  Welcome and introductions

Where are we now?

09.30 - 11.00  Situation Analysis (Part 1)  

11.00 - 11.15  Coffee break and networking

11.15 - 12.45  Situation Analysis (Part 2)

Where do we want to get to?

12.45 - 13.00  Objectives 

13.00 - 14.00  Lunch

How do we get there?

14.00 - 15.00  Strategy 

15.00 - 15.30  Tactics: The details of the strategy

15.30 - 15.45  Coffee break and networking

15.45 - 16.15  Actions: The details of the tactics (system, processes, guideline and checklists)

16.15 - 16.45  Control: Measurement and metrics to see if ‘we are getting there’ or not

16.45 - 17.00  Summary and next steps