This course will guide you through each step of the process in developing a Strategic Marketing Plan.

In uncertain times combined with the rapid rate of change, having a defined marketing strategy helps your organisation develop a competitive advantage, innovate new products and services and importantly deliver growth. Over the 2-days you will build your own Strategic Marketing Plan, using the insight and techniques gained, tailored to your own organisation.

Who should attend?

This course is suitable for marketers seeking to develop their strategy development processes and skills. It will also be valuable for marketers who want to refresh their knowledge on how to structure a Strategic Marketing Plan.

Learning outcomes

  • Understand the importance of a defined marketing strategy
  • Learn how to develop a comprehensive Strategic Marketing Plan
  • How to analyse your current and future external environments
  • Conduct a review to determine your strengths and weaknesses
  • Develop your strategic priorities and focus to deliver business goals
  • Use insights to recommend and select future marketing strategies
  • Determine target audience, segmentation and targeting strategies
  • Develop brand positioning to drive clear communications
  • Create an evaluation framework to measure outcomes and progress

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Tony Lindley

Tony is an experienced & highly regarded marketer and is CEO of his own consultancy and training business. After gaining a master’s degree from Oxford, he started his career with GKN, a multinational automotive and aerospace components company. After GKN, he worked in sales and marketing for a number of companies worldwide – particularly in Europe and the Far East. He set up his own business over 20 years ago, and now works in partnership with various organisations including the CIM, Bradford School of Management (BSM), & TIAS Business School in Utrecht, Netherlands. Tony has run Strategic Marketing corporate training programmes for organisations such as Microsoft, Sainsbury's, Shell, Centrica and Mitchell & Butler (All Bar One & Browns Restaurants). In the not-for-profit sector, Tony has developed and run Marketing courses for various divisions of the NHS. He has also run innovation courses for ESIC Business & Marketing School in Madrid, & TIAS School for Business & Society in Utrecht, Netherlands.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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