This highly interactive virtual course will help you develop a successful career in sales. Using practical tools, techniques and frameworks throughout, the course will help you develop an approach that is both customised to your unique situation and can be implemented with the resources you have available. Understand your own motivation, drive and self-awareness. Explore how to identify customer need, how to deal with objections, how to present your offer in terms of its contribution to business goals, and how to justify the investment. We will also look at what motivates customers to buy, enabling you to build more rewarding relationships. 


Who should attend?

Sales and/or marketing professionals who wish to become more successful by gaining a structured approach to the sales process. If you have some sales and marketing experience you will benefit from the disciplined approach encouraged in the course. 

Learning outcomes

This course will include the skills and knowledge required to develop the building blocks for a worthwhile career in sales, including: 

Understand what makes a successful salesperson 

  • Identify your personal motivations, and what could hinder you
  • Define features, benefits and solutions 
  • Understand the value of objectives, plans and sales cycles 

Identify sales leads and who to target 

  • Characterise key accounts and how to manage them 
  • Appreciate the value of customer insight how to use it 
  • Using GROW and SPIN techniques to understand customer needs 
  • Understand approaches to reporting and forecasting sales targets 

Develop your listening, speaking and presentation skills 

  • Develop a value proposition, and how to communicate it 
  • Approach negotiation with confidence through planning 
  • Assess closing techniques and the value of customer care. 

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Jon Pope

Jon Pope has worked in sales and marketing for most of his career, spanning the media, pharmaceutical industry, consulting and HR services. He has run businesses, managed budgets, led sales teams, and worked for large and small organisations, including the Virgin Group and the BBC. He’s bought, sold, negotiated and debated contracts with legal teams and accountants. He’s developed sales proposals and presented to hostile audiences. He’s smashed sales targets and had the pleasure of hiring, managing and developing many highly successful teams and working with many great sales people.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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