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Overview

This is an introductory and practical course to introduce the basic elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify market opportunities for business development. Crucially, the content will address a practical approach to marketing and marketing planning and how to write a marketing plan and marketing communications plan for your own organisation and other practical advice.

Who should attend?

This course will interest relative newcomers to marketing, whether they are new to business or migrating from another role. It will prove valuable to those working with marketing teams and wishing to develop a greater understanding of their activities, especially the creation of a marketing plan.

Learning outcomes

• Define and assess the role of marketing activity in your organisation
• Develop a customer focus based on customer needs rather than business features
• Use a series of template forms to produce a marketing audit
• Use the marketing audits to create a competitive edge
• Use a template marketing planning to build a plan to penetrate a real-life market
• Develop a marketing mix, including strategies for managing products and services, solutions, pricing, channels, and marketing communications
• Use a template marketing communications plan to delivered targeted messages to your audiences
• Use traditional and digital communications to deliver the marketing communications plan

Course Dates

Start Date Days Location
04 Mar 2020 3 London
 
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18 May 2020 3 London
 
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Course Director

Richard Mayer

Richard has been actively involved in marketing training and education for over 20 years working for a range of clients across multiple sectors both in the UK and internationally including HSBC, Heinz, Microsoft, Jaguar Land Rover, Ford and Sony. Richard is passionate on the central role and contribution that marketing can play in delivering business performance. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a specific focus on marketing strategy, marketing planning and execution, brand management and marketing communication.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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