15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.



  Course part of the CIM Affiliate Programme - with British Film Institute (BFI)                                    




What does it take to become a whole marketer?

If you want to take stock of your professional career and create a personal and fulfilling career plan that is both motivating and productive, the ‘Whole Marketer’ programme is for you.

The Whole Marketer is a thought-provoking programme uniquely created by an experienced marketing practitioner and accredited life & business coach. Over 12 weeks, you will develop the tools and skills today's marketers need. This programme also explores your understanding of what drives you, defines your success, values and goals, plus what may be holding you back. 

Each week will focus on a key competency for the skills you need to become a Whole Marketer: Modules 1-7 focus on technical and strategic skills, Modules 8-9 on soft and leadership skills, and Modules 10-12 on developing greater personal understanding.

Delivered virtually every week, sessions alternate between 14.00 and 18.00 and will be 3-hrs in duration. Packed with practical advice and examples, we will look at what ‘great’ looks like in practice and reflect on your levels of capability and how you can develop your skills through sharing tools, techniques, and exercises to practically implement the best in class.  There will be additional tasks set each week for you to embed this learning into your brand, business, or organisation. To support your journey, you will gain access to our online community to meet other like-minded marketers on their journey. Live sessions will be recorded and will be available on-demand.

For more information, booking and scheduled dates/times please call +44 (0)1628 427360

Who should attend?

Marketers who want to:

  • Accelerate their career towards management and leadership
  • Develop their professional practice and competencies to become a more rounded marketer combining technical skills, latest thinking and soft skills
  • Feel empowered to lead and deliver the commercial growth of their brands and businesses of tomorrow
  • Lead motivated and fulfilled teams
  • Increase their self-confidence and clarity on personal values and motivation

Learning outcomes

  • Module 1: What it means to be a Whole Marketer
  • Module 2: Developing your long-term strategy
  • Module 3: Making strategic choices
  • Module 4: Bringing your plans to life
  • Module 5: Developing actionable insights
  • Module 6: Leading the commercial agenda
  • Module 7: Latest thinking and approaches
  • Module 8: Developing deep-rooted customer understanding
  • Module 9: Marketing leadership skills and behaviours
  • Module 10: Self-awareness and motivation
  • Module 11: Setting personal and career goals
  • Module 12: Making it happen

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Abigail Dixon

Abigail Dixon is an award-winning marketer and consultant, course director and capability consultant, Chartered Marketer, and fellow of the CIM. Founder and Director of award-winning marketing and capability consultancy Labyrinth Marketing. She is author and podcast host of The Whole Marketer, which aims to empower marketers to not only have a successful but fulfilled career in marketing and their lives. Abigail is passionate about supporting and empowering the marketers behind the brands and business; her purpose is to help others to grow. Abigail draws on her 20 + years’ experience as an award-winning marketer, working on and consulting for many household brands to step change the brands’ growth. She utilises her unique position to draw on her wealth of experience from having coached, mentored and trained 1000s of marketers across multiple sectors, industries and brands to define what skills marketers need to possess to not only be successful at what they do but also understand how and why. In addition to Abigail’s marketing credentials, she is also an accredited ICF coach – a business and life coach empowering people with the clarity and motivation to pursue their goals. Abigail’s support and personable approach is widely praised from her coachees.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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