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Overview

It’s our job as marketeers to communicate the value of our products and services to customers in a clear and compelling way. While the end result should be simple and straightforward, the process of developing great value propositions is often messy and uncertain.

The purpose of this course is to give you the map you need to navigate this journey, even more confidently. We’ll introduce you to the Value Proposition Canvas (created by Strategyzer) and show you exactly how to apply it to your business, in conjunction with the Business Model Canvas, so you’re better able to attract more customers and, ultimately, grow your organisation.

Who should attend?

This course is for you if you’re a marketing practitioner or manager who wants to learn a step by step process for designing desirable value propositions for your customers using the Value Proposition Canvas. No prior experience of business models or business strategy is required. Expect the workshop to be interactive, fast-paced and hands-on.

We recommend attending the Business Model Canvas course alongside this course

Learning outcomes

• Understand what a value proposition is and why it’s important to your role to make them as engaging as possible for your target customers.
• Appreciate the benefits of using visual tools like the Value Proposition Canvas to improve your marketing strategy.
• Evaluate and assess the value propositions of some of the most successful companies in the world including Apple, Airbnb and Google using the Value Proposition Canvas.
• Discover how to map out your existing value proposition with the Value Proposition Canvas and identify areas where you could make potential improvements.
• Learn how to make more desirable, feasible and profitable value propositions.

Course Dates

Start Date Days Location
06 Feb 2020 1 London
 
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05 Mar 2020 1 London
 
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07 May 2020 1 London
 
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Course Director

Nicholas Himowicz

Nicholas is an independent innovation consultant with a wealth of experience applying and teaching Business Model Canvas as well as other innovation methodologies such as Value Proposition Design, Lean Startup, Design Thinking and Six Thinking Hats. In his previous role at a digital agency, he used these tools to generate millions of pounds in revenue from building new products and service lines. He’s also delivered workshops on these tools to senior executives of major global brands including Santander, John Lewis, RBS, American Express, Virgin Media and Barclays. He’s spoken at international conferences for 3i, Business Growth Fund, Virgin Media on the topic of business model and value proposition design.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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