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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This course is designed to stimulate thinking on what we really believe our value propositions to be and how the rules have changed. The programme focuses on the latest value proposition tools and frameworks and will take you through how to construct value propositions that support the delivery of your evolving business objectives. The programme will be divided into two parts:
This highly practical and hands-on programme offers insights, strategies and techniques to enable you to develop powerful value propositions and communication practices that focuses on meeting your customers complex and fast-changing expectations during these challenging times.
The programme is for B2B or B2C marketing, communications, product, strategy, market research managers who are responsible for the development and delivery of customer value propositions.
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