15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.



This course is designed to stimulate thinking on what we really believe our value propositions to be and how the rules have changed. The programme focuses on the latest value proposition tools and frameworks and will take you through how to construct value propositions that support the delivery of your evolving business objectives. The programme will be divided into two parts:

  1. How to develop a value proposition based on powerful customer data, insights and trends as well as product innovation
  2. How to communicate your value proposition across digital and traditional marketing channels so you can drive awareness, engagement and revenue

This highly practical and hands-on programme offers insights, strategies and techniques to enable you to develop powerful value propositions and communication practices that focuses on meeting your customers complex and fast-changing expectations during these challenging times.

Who should attend?

The programme is for B2B or B2C marketing, communications, product, strategy, market research managers who are responsible for the development and delivery of customer value propositions.

Learning outcomes

  • Learn how to build value propositions in any context
  • How customers are changing buying behaviour
  • Build value propositions from insight/innovation/trends
  • Learn to use value proposition development frameworks/tools
  • Look at different types of value propositions
  • Measuring the performance of compelling customer propositions
  • Communicate your value proposition through storytelling/messaging
  • Proposition positioning and messaging frameworks
  • Learning from best-practice value proposition examples

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Gopal Kutwaroo

Dr Gopal Kutwaroo, former global senior industry executive at Microsoft, Dell, NCR, Siemens, Cisco, Sage and British Telecom and performed value proposition consultancy roles for over 500 businesses and developed powerful new product, sales and marketing management tactics and strategies that has created over 1,200 value propositions to date and resulted in over $1bn in revenues to date.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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