Key contact: Richard Houdmont
Working with CIM, the Welsh Government sponsored the 2014 event as part of the Youth Entrepreneurship Strategy (YES) Action plan 2010-15. The challenge was to develop an innovative campaign promoting Cynnnal Cymru-Sustain Wales and to pitch the campaign to a panel of judges.
The 12 teams presented ideas throughout the day before a panel of industry experts chose three to return and pitch to the audience at the Senedd in the evening.
Judges included Jade Tambini, Marketing Manager at DS Smith Recycling, Rhodri Thomas, Training and Development Manager at Cynnal Cymru - Sustain Wales and renowned UK designer Angela Gidden MBE.
The competition was eventually won by ‘Simply Creative’, a team from Aberystwyth University, made up of Zuzanna Rozalska, Stacey Borel and Sophie Simic.
The team’s concept involved an interactive and integrated platform which companies could use to share resources relating to energy efficiency.
Stacey Borel said: “The Pitch was an amazing learning experience for myself and the team, as we got to work from a real-life brief and put our skills into practice.
“It was nerve-wracking at first but we all really enjoyed it. It was great competing against other universities and colleges, and an excellent networking opportunity.
“I would highly recommend taking part in next year’s event to any students studying business or marketing – it’s an invaluable experience.”
Anne Godfrey, CIM’s Chief Executive commented “CIM’s Brolio/ThePitch is a great opportunity for both FE and HE students to practice their marketing skills in a competitive environment. As ever I was amazed by the innovation, passion and skill exhibited by all of the teams despite their nerves! I hope all of the students came away with a real understanding of what it means to interpret and deliver a brief, pitch to demanding clients and win business. Their participation in Brolio can only increase their confidence, add value to their CVs and help their employability.”
See www.youtube.com/broliothepitch for a short film of the 2014 and previous years' events. It was not only fun but a valuable learning opportunity for the students who took part.
Who can enter?
Any student who is studying a marketing qualification (FE or HE) in Wales can
apply to enter the competition.
How to apply
All you need to do is get together with two other eligible students to form your
team, discuss with your tutor, complete the
entry form and send it to
There are only 12 team places available, so apply as soon as you can. As the
number of places available is limited we may have to restrict the number of
entries submitted by any one Institution.
A brief will be sent to all teams by
e-mail four weeks before the event. It will be based around a real-life scenario
and will be exactly the same as one that would normally be issued to a marketing
You will need to read the brief, interpret it and produce a solution to present
as your 'Pitch'.
The biggest prize is what you make of the experience and how you add value to
your CV. In addition, each member of the winning team will receive 12 months CIM
Affiliate Professional status, whilst their institution will benefit from a
great PR and student recruitment opportunity.
The event (February 2015)
The presentations will take place in two iconic buildings in Cardiff Bay. The
afternoon sessions will be held in the Pierhead Building and the evening finals
will be held in the Senedd. For teams more than two hours travelling distance
from the venue, reasonable travel and overnight expenses will be paid.
You are very welcome to invite supporters, friends, relatives and colleagues to
support you in the evening but they must pre-book.
We are delighted to be working once more with the support of the Welsh
Government - without their financial and other support Brolio/ThePitch would not
Information for guests attending events at the National
Assembly for Wales