The Pitch NI
Here’s an opportunity to gain valuable experience and really make your CV stand out from the crowd. Do you have what it takes when the heat is on, the chips are down and you only have a matter of hours, working in a team to pull off the pitch of your career?
If you're serious about a career in marketing then you seriously need to take part in The Pitch NI. This could jump-start your career.
Where and when is it?
The Pitch NI is normally held in Belfast in late February. The 2014 competition will be launched in November 2013. Teams will be required to register their interest before the end of December 2013. The competition itself will take place in February 2014.
Who can enter?
Any student age over 16 years who is studying marketing as part of a qualification (FE or HE) in Northern Ireland can apply to enter the competition. This includes those studying for The Chartered Institute of Marketing qualifications at a CIM Accredited Study Centre in Northern Ireland.
How to apply
All you need to do is get together with two other eligible students to form your team, discuss with your tutor, complete the application form and send it to firstname.lastname@example.org.
There are only 15 team places available, so apply as soon as you can.
Unfortunately, due to the limited numbers, we cannot guarantee every team a place, but we will try and ensure that as many students from different institutions are given the opportunity to participate. Therefore if the competition is over-subscribed, we reserve the right to ask institutions to nominate their best teams and subsequent teams will go on a waiting list subject to other entries.
A brief will be sent to all teams by e-mail four weeks before the event, which will be based around a real-life scenario and will be exactly the same as one that would normally be issued to a marketing agency. You will need to read the brief, interpret it and produce a solution to present as your 'Pitch'. As in real-life you will be able to call on whatever resources you require. All we ask is that you don't harass the organisation which set the brief. Apart from that you can call on whoever you wish to help.
Just remember it is only the three team members that will be able to present 'The Pitch' on the day.
Get a flavour of what's involved. See the video of the 2012 competition.
The biggest prize is what you make of the experience and how you add value to your CV. In addition each member of the winning team will receive 12 months CIM Affiliate Professional status, whilst their institution will benefit from a great PR. There is no cash alternative to this prize.
On the day all participating teams and their advisors need to report to the venue and register. Your team will need to bring the presentation on a clean USB stick i.e. only your pitch files on it. Once registered, each team will be given a time for their pitch. You can do whatever you want in your pitch but must adhere to three minutes and eight PowerPoint slides only. Once you have reached three minutes you will be signalled to wrap up. You must bear in mind that the panel will be judging you on the following:
- Understanding of the brief.
- Interpretation of the brief to create your strategy.
- Application of marketing tools and techniques.
- Presentation style and quality.
After you have 'pitched' make sure you take on board the feedback that the judges give you to help with your final presentation, should you be successful in going through to the final. Then it's just a matter of relaxing and waiting for the evening event to see whether you have been selected to go forward.
You are very welcome to invite supporters, friends, relatives and colleagues to support you in the Finals which normally take place in the evening following the afternoon heats. The three finalist teams are announced and they then present their pitch one more time in front of the audience, from which a winning team will be selected.
What people say about The Pitch NI
"We had a great day and all agree that it was a very rewarding experience."
"I really enjoyed the day it has helped me develop my team working skills and presenting skills. I gained some invaluable experience dealing with a real-life business. I also met some extremely interesting people, possibly making some important contacts for the future. Overall I would urge any student considering applying to stop thinking about it and just do it!"
"The level of presentations throughout 'The Pitch NI 2013' process was astonishing and the creative thinking behind the ideas was very strong and fresh. There was an extremely high level of competition from the final three teams which made the judging process very difficult."
CIM Ireland Board Member and judge
The winning team of The Pitch 2013 - the CAMeleons: Roisin Daly, Michael Finan and Rosalie Edge from the University of Ulster's Communication Advertising and Marketing course.