Direct mail and email marketing...incompatible partners or well matched bedfellows? -

How to integrate these tools successfully

Speaker:	Tim Rivett and Chris Robinson
Date:	29/10/2009
Time:	18:00
CPD Hours:	2.0
Venue:	Copthorne Hotel Effingham Park West Park Road Copthorne RH10 3EU United Kingdom
Map:
Host:	Sussex
Reminder	Add to your calendar
Link:	Boost Marketing

This event has been cancelled.

 

 

Description

Direct and email marketing are now often a staple in any integrated marketing campaign, but do you know how to get tangible results and make each channel work?

Times have changed, and there is a wealth of information available to our customers who are now savvier than ever in their choice of how they want to receive their communications.

This event will give you an insight into how Royal Mail make Direct Mail work, and integrate it with other direct marketing. Boost Marketing will give you practical ideas about how to get the most from your Email Marketing campaigns with tips on how you can stop the recipient hitting the delete button.

Speakers:

Tim Rivett is the Head of Small Business (Media) for Royal Mail. His role is primarily focused on new product development and the effective communication and promotion of Royal Mail's products and services to the small business community.

Chris Robinson, Managing Director, Boost Marketing (Award Entry Agency) which started in 2006 and uses email marketing as the backbone of his marketing and it has helped him win over 100 accounts, mostly major UK businesses. You might also have seen Chris' name as the sender of many Sussex event emailshots.

Programme Details:

18.00 Registration, buffet and networking.

18:45 Welcome and introductions - CIM Sussex

19:00 Delegates to answer three quiz questions

19:15 Direct Mail presentation by Tim Rivett, Royal Mail

19:45 Q&A

20:00 Break for networking and coffee

20.15 Email Marketing by Chris Robinson, Boost Marketing

20:45 Answers to quiz questions by Tim and Chris

21:00 Networking at the bar

At this event you will:

1. Know how to get tangible results from both your direct and email marketing campaigns

2. Understand how you can ensure that your target audience are reacting to what you've sent out

3. Debate the age old argument, that direct mail and email marketing is more than unsolicited mail and warrants a better place than the dust bin

Registration is from 18:00, the event begins at 18:45 and finishes at 21:00.

Price information

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