Loyalty marketing

The nature and scope of CRM and VRM systems

Speaker:	Mr Richard Dutton
Date:	04/02/2010
Time:	18:00
CPD Hours:	1.0
Venue:	University of Liverpool Management School Chatham Street Liverpool L69 7ZH United Kingdom
Map:
Host:	Merseyside
Reminder	Add to your calendar
Attachment:	Joining Instructions
Attachment:	Campus map

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Description

Richard Dutton was the man who brought you the 08 card - the exclusive membership card for Liverpool's Capital of Culture. The merging of this card with the LIVEONE20 membership card - the smart access to city life - has rebranded the 08 card as the 08 VIP card. Whilst at Livesmart, Richard oversaw the launch of four card schemes including the first contactless smart visitor city card in the world - Yourticketfor Liverpool - which is still the official visitor card for Liverpool.

Richard has over 20 years of senior executive experience in retail marketing, relationship management and customer engagement in the UK, Europe, USA and Middle East. He has proven experience in the delivery of successful coalition dynamic loyalty and membership card schemes - design, implementation and operation. His track record of entrepreneurial innovation is in smart and digital media - web, smart cards, mobile phones and e-ticketing. To hear about how these loyalty schemes, and many others, were generated and the infrastructure to support them, please book now.

This event is kindly hosted by Liverpool University Management School.

Registration begins at 18:00, the event starts at 19:00 and is expected to finish at 20:00.

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