Digital technologies are fundamentally changing the way that consumers and the public engage with organisations. It is no longer possible to ignore their impact if you want to proactively manage your reputation and retain competitive advantage.
Through innovative examples, RTÉ’s managing director for digital, Múirne Laffan, shows how RTE took the digital leap of faith, placing content at the core of its development. She describes the 'change journey’, how viewers’ needs are evolving and what this means for broadcasters.
Digital expert, Krishna De provides practical guidance on how to integrate social technologies into your marketing and PR communications and leaves you with tips on the trends to be aware of to improve your social marketing return on investment in 2013.
Our hashtag for the event is ‘#cimireland’. Live tweeting and interactive polling will take place during the event.
Speakers: Múirne Laffan, managing director, RTÉ Digital at RTÉ and Krishna De, digital marketing and social media expert, Biz Growth Media
Múirne Laffan is responsible for leading RTÉ’s overall digital strategy, her remit is to bring high-quality content and services to Irish and international audiences across a broad range of platforms, devices and markets.
Other key responsibilities include meeting the needs of audiences now and in the future through innovation, technology, engagement with social media, and playing an active role within the digital economy. In addition, a key focus for RTÉ Digital under Múirne’s leadership is the development of partnerships with industry-leading companies and organisations, in the areas of technology, design, device manufacture and content provision.
Krishna De is an award-winning communications strategist, commentator and mentor. Her expertise in leveraging content marketing and social media is featured in several highly acclaimed books.
She guides business leaders on how to integrate digital and social media communications into their business strategy to boost their visibility, reputation and profits.
A CIM event in association in CIPR.
Registration is from 12:00; the event starts at 12:30 and finishes at 13:30. If you are non-EU resident, please call the events team to make your booking.