Subject-based summits and events
The Chartered Institute of Marketing is at the forefront of marketing and sales
knowledge creation. As any professional marketer knows, knowledge and insight are
critical to successful marketing and people performance. This knowledge is then
shared through a number of easy to access channels, here's what's coming up:
2014 Growth Summit - London
16 September 2014
In partnership with Bloomberg, we will be holding our second 'Growth Summit' event. This major industry event will be driven by the second full year of results from the Marketing Confidence Monitor, CIM's leading quarterly benchmark of marketers' attitude, sentiment and outlook in relation to career prospects, budgets, business performance and the economic environment. We will be exploring the following topics and more:
- What are marketing leaders’ key talent challenges in 2014?
- How aligned are marketers skills and competencies with business needs?
- What are the top priority skills development areas for marketers in 2014 and to what extent are organisations willing to invest in new marketing talent?
- How are individuals and organisations tackling the balance between ‘generalists’ and ‘specialists’ amongst individuals, teams, and employers?
The latest confidence index results will be revealed, followed by presentations
and a panel discussion comprising senior executives from the leading brands on our
2014 Digital Summit - London
6 June 2014
On 6 June 2014, CIM and Bloomberg convene the inaugural Digital Summit, a major industry event exploring the dramatic shifts in digital capability and potential. It is a day filled with real-life case studies, in-depth analysis and expert insights. Designed to help marketers keep pace with ever-accelerating change. More than 275 marketers will congregate at Bloomberg’s European Headquarters to explore the following topics and more:
- The very latest need-to-know developments in digital and social media.
- How to create a truly digital organisation – skills, people, culture and policies.
- Showcase the Digital Marketing Benchmark report and latest results.
Each year we celebrate the success of our members who graduate with one of CIM's industry-recognised qualifications. This prestigious event distinguishes their achievement through a special honouring ceremony. The 2014 event will take place at Church House Conference Centre in London on Saturday 22 November 2014. Graduates with the following qualifications who will have sat their last exam in either September/December 2013 or March/June 2014 are eligible to attend: Chartered Postgraduate Diploma in Marketing, Professional Postgraduate Diploma in Marketing, Professional Diploma in Marketing and Diploma in Strategic Sales Practice.
Marketing Excellence Awards
Awards Night: 12 February 2014
The Marketing Excellence Awards celebrate the best marketing achievements, no matter what industry sector or discipline, acknowledging individual and team contributions.
It is important that we celebrate these achievements to continuously flag the positive value of marketing to both businesses and society. It’s the marketers who are on the frontline of any business, bridging the gap between customers’ needs and company offerings that need to perform, gain competitive advantage and make profit. Find out more about the Awards.
Winners were announced at a prestigious awards ceremony on 12 February 2014 where hundreds of top marketing professionals gathered to celebrate marketing achievements.
Download the e-brochure of 2013 finalists here.
Fellows' Networking Event
A new business-focused event exclusive to The Chartered Institute of Marketing's Fellows took place in London on 18 July. Speakers presented the latest findings from CIM research into the credibility and influence of the marketing function in organisations, its direct impact on the confidence of marketers and other aspects, as well as an industry perspective. The event closed with a discussion chaired by CIM’s CEO, followed by time to network.