Launch of the new national standards for Marketing and Sales - see the webcast!
The launch organised by MSSSB which was held on Tuesday 5th September in London turned out to be a great success.
Presentations were madeby the following speakers:
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Sir Digby Jones, former Director of CBI, offered an inspiring presentation about the need to ensure that UK PLC is supported by a professional workforce that continuously refines its skills in all sectors and more particularly in marketing and sales.
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Sir Paul Judge, Chair of the national Marketing Group, introduced the participants to the background work together with the methodology and outcomes of the standards project.
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Beth Roger, Chair for the national Sales Group, focused her attention on the sales project outcomes and introduced participants to the new CD ROM that MSSSB produced to disseminate the outcomes of the standards project.
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Teri Walker, Programme Manager, Xerox, presented a very convincing demonstration about the value of the standards by showing how Xerox made use of the sales standards to increase the relevance and effectiveness of the skills of its workforce.
View the webcast to see what you missed out on
Setting marketing standards
The Chartered Institute of Marketing has a lead role in developing national marketing standards through its involvement with the Government funded Marketing & Sales Standards Setting Body (MSSSB).
In advance of the findings of the MSSSB, The Chartered Institute of Marketing has developed and launched a practical framework defining the competencies of marketing professionals called The Chartered Institute of Marketing Professional Marketing Standards. The framework can be used to assess marketing competencies, and to set, plan and develop marketing skills improvement.
Click here for more information and to view the Professional Marketing Standards framework
For hard copies of the Professional Marketing Standards leaflet, please email standards@cim.co.uk with your name, position and company details.
Codes of conduct
Professional institutes set codes of conduct to encourage and support professional standards. Click here (52 kb PDF) to review codes of conduct across major marketing organisations, including The Chartered Institute of Marketing.
To find out more about the work of MSSSB see www.msssb.org