Managing Marketing Projects
All the tools you’ll need to manage large and complex projects and revive failing projects
Course Ref: 0602 | CPD Hours: 21 | Price: £ 1795(exc. VAT) | Member Price: £ 1615.50(exc. VAT)
3 day course. Residential course – price includes full board, tuition and materials.
We can also train a group, or customise a training course to your specific needs, please email us for further information.
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One of the biggest challenges that project managers face is managing the quality of the briefing process and from that managing the expectations of key stakeholders. Often stakeholders are more senior than project managers who then find it difficult to extract the information that will help them to execute a project as requested. This leads to project managers carrying the burden for a poorly conceived project with ill-defined budgets, timings and project outcome. This course is designed to provide people skills and project tools that take away these stresses, keeping everything on a business level. It also ensures that everyone involved in the project is informed and clear as to their responsibility to ensure a successful outcome.
Marketing is all about innovation and creativity and that can provide lots of challenges when it comes to managing not just projects but the diverse range of people than marketing project teams attract. As a project manager you are required to manage the detail whilst also achieving the bigger picture and this means that a process is required to keep the project team on track and to ensure that stakeholder expectations are managed. This course focuses on embedding a straightforward, logical project management process that is designed to keep marketing activity on time, on budget whilst achieving the desired outcome.
This Masterclass will provide a logical process for successfully managing the wide variety of marketing projects that your teams face. Your company will benefit from individuals who feel confident in managing the diverse range of challenging projects that the industry provides, as well as an understanding of how to deal with the inevitable challenges that these bring. Vitally, the course also focuses on project leadership and how to motivate a team and communicate in a way that ensures everyone gives of their best.
You will return to your organisation fully equipped with a modern process for successfully managing any marketing project from inception to completion. You will understand the range of skills required to be a successful project manager and how marketing within a project environment is highly motivational.
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Be a project leader - balancing your commitment to the team and the project
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Define project scope, managing changes and risk
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Plan a project, prioritise and deliver a plan of action
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Work to deadlines and deliver within budget and on time
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Motivate individual team members and gain their buy-in
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Build project team understanding and manage essential team dynamics
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Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue
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Understand the difference between a problem and a crisis and how to cope
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Assess and present project health to all stakeholders
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Evaluate the success of a project
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Understanding what constitutes a project?
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Developing personal skills needed to be a project manager - managing vs. leading
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Developing a proactive attitude and focus
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Managing stakeholders and influencers
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Managing the project management team
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Understanding the project management cycle Team Dynamics and leading the team through the project life cycle
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Dealing with the 3 ‘Cs’ - crises, change and catastrophes
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Project Management textbook
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A copy of all the templates used during the course
This Masterclass focuses on the project management process and the team skills needed to support that. It is therefore designed for experienced project managers without formal project management training, seeking the tools and skills needed to excel.
It is recommended that those new to project management would benefit from our one day workshop - ‘Successful Project Management’ and then gain six months experience before taking this course.
Practitioner/Manager
All of our marketing training is based on the CIM's Professional Marketing Standards framework, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Please take your time to review our standards framework, if you have not already done so.