Ambush marketing and the law
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Many companies are keenly anticipating the Olympic and Paralympic Games coming to
London in 2012.
At a hosting and infrastructure cost of £9.298bn, all of which comes from the public
purse, it's reasonable to expect that companies will be able to gain some reflective
benefit from the presence of the Games in London.
However, legislation has been brought in to protect the sponsors which will hamper
other companies benefiting from the event. Ambush marketing will not be tolerated
but there is a grey area when it comes to defining what counts as 'ambush'.
Read our latest paper Ambush Marketing and the Law and our previous paper The event that dare not speak its name.
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CIM library resources
Fact File on Marketing and the Olympic games
Buy from CIM Direct: Making the Most of the Olympic Opportunity
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