In 2009, we introduced a new addition to our research and information activities
- Global Insights.
Designed to advance the sales and marketing knowledge base, these projects provide
insights into leading practices of major, international organisations.
Projects include Global Benchmarking Studies - industry led research projects conducted
in association with major management consultancies, exploring key issues facing
sales and marketing leaders in complex organisations.
Each of these initiatives are outlined in detail and contain cutting edge resources
we develop on behalf of sales and marketing professionals worldwide.
Global Benchmarking platform website
Unlock the value
of creative website
Marketing Transformation Leadership Forum
Insights from a 12-month collaboration between CIM and industry leaders.
In 2010, The Chartered Institute of Marketing joined forces with Thomson Reuters
to create the Marketing Transformation Leadership Forum, a 12-month programme bringing
together senior marketing practitioners from some of the world's most forward-thinking
Over the 12-month programme, participants worked together to share ideas, experiences
and to create practical recommendations designed to help marketers to drive change
and progress in their own organisations.
Issues explored include:
Customer experience management
Marketing effectiveness and accountability
Marketing Measurement and Accountability
Driven by the combination of recent research insights and ongoing client conversations,
CIM and Deloitte are joining forces to identify the leading industry practices of
marketing measurement and accountability. The survey is focused around four key
themes for your organisation:
Strategy: Are marketing activities and measures aligned to your corporate
The customer: Is there clear ownership of the customer?
Measurement: Are your marketing measures timely, accessible, simple and focused?
Accountability: Is there clear accountability, where the right people understand
the value of marketing?
Measurement and Accountability report