Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight, allow you to communicate those insights to the business and provide a framework for applying the insights to your strategy.
Who should attend?
This course has been tailored for insights professionals and marketing managers who believe insights is a “need to have” not a “nice to have”. You would also be expected to have a working knowledge of your organisation’s strategy. It is particularly helpful if you manage or oversee a research budget, insights or strategy team.
Cesar Lastra has spent more than 20 years in global, regional and local roles around the world – working both agency and client side - with Y&R, Colgate-Palmolive, The Coca-Cola Company, SABMiller and Drink Works. As a trainer, facilitator and consultant his courses today are driven by a global perspective supported by strategy, insights, capability-building and innovation.