2011: Building on 100 years of marketing and sales leadership
With the completion of a century in winning professional recognition and status for the marketing professional we will continue throughout our centenary year as the marketer’s lifelong career partner, and the champion of marketing excellence in all aspects of business and commerce.
Events and celebrations planned during this centenary year will provide marketers with an opportunity to show off the positive power of marketing and demonstrate the beneficial contribution that marketing provides to both an organisation's bottom line and long-term future.
Centenary Banquet at Windsor Castle
To mark our momentous milestone, a Centenary Banquet was organised on 4 April 2011 at Windsor Castle in the presence of our patron His Royal Highness The Prince Philip, Duke of Edinburgh, K.G., K.T.
Our long standing patron H.R.H. supports our quests to promote the positive influence marketing has for organisations today and in the future. The Centenary Banquet was an excellent opportunity to celebrate the importance of marketing and the beneficial contribution it makes to organisations' success and long-term future.
Around 300 selected guests attended the Banquet where H.R.H. The Duke of Edinburgh addressed the guests followed by one of Britain's most popular public speakers Tony Ball, MBE.
Centenary book
In fact The Marketing Century, written to celebrate our centenary, explains how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. The videos on the right of this page are a selection of the authors discussing the chapters they have contributed to the book.
For the coming centenary we will continue to be instrumental in defining the marketing standards that operate in the UK and remain the global guardian of best marketing practice.