The Chartered Institute of Marketing is committed to upholding your privacy and taking care with your personal data as a valued member, customer and user of our website.

Collection of data

The Chartered Institute of Marketing (CIM) is committed to respecting the personal data you supply to us. The information we collect will be relevant to the purposes for which it is to be used and we will do our utmost to ensure that such data will be accurate, complete and kept up to date. Whenever personal data is obtained from you, you will have access to information as to how that data will be used.

CIM Cookie Policy

This website uses cookies.

A cookie, also known as an HTTP  cookie, web cookie, or browser cookie, is a small text file which is stored on  your computer or other browsing device Cookies are widely used in order to make websites work, or work more efficiently, and also to provide information on visitor behaviour to the website owner. For further information on the use of  cookies visit or

CIM uses cookies to collect data about who is using our website (and what browser, equipment etc. they are using to do so) and thus to improve the experience of using our website for our users.

By using this site, you agree with our use of cookies as set out in this Cookie Policy.

  1. Single Sign-On (SSO) cookie: when a user logs into the website, this identifies whether the user is authenticated and logged into the website. This is a 'session' cookie that expires after 12 hours.
  2. Shopping basket cookie: this allows a user to store (i.e. remember) items to be purchased and their shipping address / shopping details. This is a 'session' cookie that expires after 14 days.
  3. ASP.NET session cookie: this holds  information about the state of certain ASP.NET controls.
  4. Citrix cookie: this allows the CIM website to interact with CIM's web server farm.
  5. Google Analytics cookie: this shows web traffic analysis. These cookies have multiple expiration dates; please refer to this article (published by Google) for more information.
  6. Google AdWords: Using Google AdWords code we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.
  7. DoubleClick: We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.
  8. Crazy Egg cookie: this allows  us to obtain information regarding how visitors interact with our website. We can then evaluate the online customer experience and, where necessary, make  changes to provide a better user experience for our customers. This will not contain any personally identifiable information. More information can be found here.
  9. Facebook Custom Audience Pixel:  this is a 'web beacon', in this case a pixel used on the CIM website, which functions in a similar way to a cookie. It is used to build up a 'Custom  Audience' based on people who visit our website, so we can target Facebook ads to them. Please refer to Facebook's terms for more information.
  10. LinkedIn Insight Tag: a lightweight Javascript snippet that drops a cookie on the web browser of a visitor whenever they visit the site. This will allow us to track whenever a member converts on our website. Find out more.
  11. Hot Jar cookie: this allows us to collect information about how users are navigating through and interacting with the content that's on CIM's website. This information will help us improve users' web experience when navigating the site. Find out more.

On CIM's Exchange website, we use social sharing buttons for services including, but not limited to, Twitter, LinkedIn and Facebook. These allow you to share website pages with your friends via those networks. Whilst you will be asked to login to use these services, this process is handled directly with the social network providers and their databases and servers; CIM accepts no responsibility for any use of your personally identifiable information and/or any further use of cookies by those social network providers.

Use of data

Note: Members, Studying Members, Affiliate Members, Fellows (will now be referred to as 'members') and Associates

Your personal data will enable The Chartered Institute of Marketing to keep you updated with relevant information which forms part of your package of membership benefits. Our communications with you may be via post, telephone or e-mail, and may originate from The Chartered Institute of Marketing or our regional branches and interest groups. Visitors to CIM's web sites may receive communications via their own personal workspace on the site.

We will not disclose your details to third-parties, unless you specifically opt-in to this type of communication.

You will be entitled to opt-out of receiving a chosen communication at any time by following the unsubscribe directions provided (if appropriate) or by contacting Membership Services.

Studying members' examination grades will be shared with CIM's Accredited Study Centres (the educational institutions which offer CIM qualifications).

The Chartered Institute of Marketing's communications are an integral part of keeping you informed and may include interesting and relevant business information from third parties that we think might be relevant and interesting.

Privacy statement for CIM Training and CIM Academy

CIM Training and CIM Academy (business areas of The Chartered Institute of Marketing) operate in a mainly business-to-business environment.

CIM Training and CIM Academy recognise that your privacy is important to you. The information you submit will be kept confidential and stored safely by The Chartered Institute of Marketing, under strictly regulated conditions in accordance with the provisions of the Data Protection Act 1998.

Any personal information provided by you to CIM Training or CIM Academy is used for the following purposes:

• Updating and enhancing your records with The Chartered Institute of Marketing

• Defining areas of interest to you and improving the website to meet users' habits and requirements

• Advising you of other products and services offered by The Chartered Institute of Marketing which may be of interest.

CIM Training and CIM Academy will not make this information available to organisations outside of The Chartered Institute of Marketing, unless you opt-in to this service.

By proceeding to register with CIM Training or CIM Academy you are consenting to the processing of your personal data as required and stated above. To opt-out of receiving information about The Chartered Institute of Marketing's products and services please contact our training team stating "Mail list1" in your enquiry.


CIM will use details submitted by you to enable us to contact you regarding CIM products or services that may be of interest to you. You will have the opportunity to opt out of these communications at any time if you wish. Your details will not be disclosed to third parties unless you specifically opt-in to these communications.

You may choose not to receive The Chartered Institute of Marketing's communications by contacting our membership services team.


As a marketing driven organisation we may use the information you provide to assist us with database profiling. This is aimed at improving the quality of products and services offered to you.

Quality control

The Chartered Institute of Marketing uses data for testing purposes to ensure that its IT system for processing that data is working properly.

Credit Cards

We do not store credit card details nor do we share financial details with any 3rd parties.

Security safeguards

The Chartered Institute of Marketing respects your data and has taken appropriate technical and organisational measures to ensure we have mitigated against such risks as loss or unauthorised access, destruction, use, modification or disclosure of data.

Openness principle

The Chartered Institute of Marketing has a formal process to manage requests for access to the data we hold about you. However, in the first instance we encourage you to contact a member of staff to discuss and resolve any concerns you may have relating to the use/acquisition of your data.

In some circumstances we may be unable to provide you with your personal data, for example, if it compromises the confidentiality of a third party e.g. we are unable to provide candidates with copies of their marked examination scripts. However, The Chartered Institute of Marketing offers a comprehensive examination feedback service (for details please contact our membership services team).

Publication of personal data

As part of your relationship with The Chartered Institute of Marketing we have a policy of transparency with regard to your membership status and examination success. This will include the publication of the names of Chartered Marketers both in print and on CIM's web site. Individual examination grades will be made available to the examinee, your branch and the relevant Accredited Study Centre only.

The Chartered Institute of Marketing (CIM) regions/interest groups

To ensure we provide our members with local, personalised service, membership data may be passed from CIM to regions/interest groups and visa versa. If you advise us of a new mailing address, CIM may share your membership data with the relevant region/interest group.

This information will be used by The Chartered Institute of Marketing to provide additional membership benefits either via mail, phone, e-mail or fax. Any concerns regarding your data and CIM regions/interest groups should be address to our membership services team.


The Chartered Institute of Marketing is committed to the principles of data protection and will carry out its business in accordance with the Data Protection Act 1998.

To deliver this, The Chartered Institute of Marketing has appointed a data protection officer responsible for the processing of personal data:

Data Protection Officer
The Chartered Institute of Marketing
Moor Hall

The Chartered Institute of Marketing has notified the Information Commissioner regarding the possible uses of personal data. This listing can be found on the Information Commissioner's Office website under both CIM Holdings Limited and The Chartered Institute of Marketing.

Should you require further information regarding your rights under the Data Protection Act 1998, this may be obtained from:

Information Commissioner's Office
Wycliffe House
Water Lane

Information Line: +44 (0)1625 545745

Fax number: +44 (0)1625 524510