Past research

Meeting the needs of marketers has been at the heart of what we do for more than 100 years. But never has this been as important as now. That's why we have spent recent years creating and leading some of the most compelling, informative and impactful research and thought leadership initiatives that our industry has seen.

By combining our independence, our networks and our experience, we have been able to deliver real insight for those who are already in, or interested in, marketing.

Our aim is that, armed with these insights - past, present and ongoing - marketers will be in a strong position to respond to the unprecedented pace of change and amount of disruption currently facing both their profession and the organisations they work for.

Indeed, new technologies, new tools, new channels and a new mandate for marketers are coupled with a critical need for growth and performance within organisations. It is marketers - as champions of the customer, orchestrators of competitive advantage and experts in insight - that can make the difference between success and mediocrity.