Member Exclusive: How to successfully implement social media listening to support your strategy

• Broadcast: Thursday 22 February 2024
• Julie Atherton

• 22 February 2024

Social listening can provide a window into how your customers behave and think, and allow you to predict emerging trends and conversations.

Take a structured approach to social media listening to ensure your strategy includes the most important and relevant information about your audience, responds quickly and effectively to positive and negative sentiment, identifies hot topics and viral opportunities, and builds strong and effective long-term relationships.

In this webinar, Julie will identify the most important social listening activities and discuss how your social media strategy can benefit from them.

Members can register now to learn about:

• Getting started with social listening
• Improving your strategy with social listening
• Tips on tools and techniques to save time and deliver results

About the Speaker

Julie Atherton Founder, Small Wonder

Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, public speaker, consultant, and strategist she specialises in advising organisations (B2B, B2C, and 3^rd sector) on embedding social media in their strategic development and growth.

Her social media strategy books are built on 30 years’ experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Parcelforce Worldwide, Emerge Digital, Arnolfini, SmartViz, and Ulster Bank.

Tags:

• Social Media
• Strategy
• Brand

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