Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour Exchange_Lock
Webinar

Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

  • Broadcast: Thursday 25 January 2024
  • Katie Hart

Your customer’s brain is a complex and unpredictable thing. Neuromarketing techniques and advanced neuromarketing technology can help decode how the brain interprets and responds to certain stimuli, enabling marketers to predict the reactions and outcomes of their campaigns.

Are you looking to give your marketing an edge this year? Maybe you are keen to take it to the next level, but are not really sure where to start? If so, this member-exclusive webinar could be just the event for you.

Where could this session take your results in 2024?

Members can watch the webinar on-demand to learn:

  • How and where to get started with neuromarketing
  • Why neuromarketing is a gamechanger within the profession
  • Where to focus your efforts and resources in 2024

 

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About the Speaker

Katie Hart
Katie Hart CIM course director, CIM

Having studied psychology for over 30 years, Katie has always been passionate about keeping people, their minds and behaviours, at the heart of marketing. Katie recently took this to the next level by completing an MSc in Applied Neuroscience and shares her knowledge and insights with organisations of all sizes and sectors. She is a renowned keynote speaker on the topic of neuromarketing and conducts research to continually add to her wealth of knowledge in this emerging field. 

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