Brand Masterclass

Brand Masterclass

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This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Who should attend

This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.  

Learning outcomes

  • Part one: Brand importance
    • What is a brand?
    • Why do I need a brand?
    • Brand value.
  • Part two: Brand creation
    • Brand focus.
    • Brand strategy.
    • Brand culture.
  • Part three: Brand implementation
    • Brand design.
    • Brand identity.
    • Brand experience.
  • Part four: Brand sustainability
    • Employer Branding.
    • Brand standards.
    • Brand protection.
    • Brand delivery. 

Course Director

Paul Hitchens is the author of two branding books: ‘Successful Brand Management – In a Week’ and ‘Create the Perfect Brand’. He is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. Paul is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.

Dates and locations

  • Placement

    Start date
    End date
  • Start date 15-12-2016
    End date 16-12-2016
    Location Fully Booked
  • Start date 16-02-2017
    End date 17-02-2017
    Location London
  • Start date 02-05-2017
    End date 03-05-2017
    Location Moor Hall
  • Start date 17-07-2017
    End date 18-07-2017
    Location London
  • Start date 19-09-2017
    End date 20-09-2017
    Location Moor Hall
  • Start date 28-09-2017
    End date 29-09-2017
    Location Manchester
  • Start date 07-12-2017
    End date 08-12-2017
    Location Fully Booked