This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.
Who should attend
This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.
- Part one: Brand importance
- What is a brand?
- Why do I need a brand?
- Brand value.
- Part two: Brand creation
- Brand focus.
- Brand strategy.
- Brand culture.
- Part three: Brand implementation
- Brand design.
- Brand identity.
- Brand experience.
- Part four: Brand sustainability
- Employer Branding.
- Brand standards.
- Brand protection.
- Brand delivery.
Paul Hitchens is the author of two branding books: ‘Successful Brand Management – In a Week’ and ‘Create the Perfect Brand’. He is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. Paul is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.
Dates and locations
PlacementStart dateEnd dateLocation
Start date 02-05-2017End date 03-05-2017Location Moor Hall
Start date 17-07-2017End date 18-07-2017Location London
Start date 19-09-2017End date 20-09-2017Location Moor Hall
Start date 28-09-2017End date 29-09-2017Location Manchester
Start date 07-12-2017End date 08-12-2017Location London