CIM Webinar Express: Winning internal buy-in for successful marketing campaigns

In today’s competitive landscape, marketing budgets are under more pressure than ever, but still essential for businesses to maintain their edge and drive growth. Many campaigns fail at the first hurdle because marketing managers can’t secure internal buy in for their idea. Winning internal buy in has got harder due to the current challenging economic climate and internal nervousness to invest in strategic marketing activities. Achieving internal buy-in for marketing campaigns however is crucial for leveraging the resource you need.

Navigating internal buy in from fellow sales and marketing colleagues is different to creating pitches for senior and boardroom stakeholders. Marketers need to be able to combine their marketing insights with soft skills in order to successfully communicate the value and ROI of their marketing ideas.

Using a 6-step Internal Engagement process, this webinar will teach marketers how to apply and adjust their persuasive communications skills to internal influential stakeholders to get support for new marketing ideas and campaigns.   

The webinar is kindly hosted by the CIM East of England Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

CPD category: Insights

CPD duration: 1 hour

To register for this webinar please click here.