Excellence in marketing: The Happy Egg story

May 25, 2016

6:15 PM - London

Every year we ask the winner of our 'Excellence in Marketing' award which is presented at our annual Presidents Dinner held at the House of Lords to come and present to us. David Wagstaff is the CEO of this year’s winner The Happy Egg Company.

David will talk about how the brand has been built and developed in the UK, and then in the US market, where the whole concept of 'happy eggs' saw them, in effect create a new category of eggs. He will also talk about how they have engaged with over 100 farmers in the UK, the work they do with Bristol University on research and development and how they have put the issues of animal welfare at the very heart of what they do.

The Happy Egg Company has been a major success story over the last seven years. At this event David will share with us how this has been achieved and what issues they have had to deal with in this time. Their product can be found in most leading UK supermarkets and the company has received several other awards, including an award from Compassion in World Farming. The Happy Egg Company is not just a great marketing story, come and find out more about it when David comes to join us.

Registration and networking is from 18:15; the event starts at 18:45 and finishes at 21:00. If you are a non-EU resident, please contact the Network Support team to make your booking.