Social media - listening with the intent to understand

September 20, 2016

6:00 PM - Cheltenham

“Most people do not listen with the intent to understand; they listen with the intent to reply”.
 “Seek first to understand and then to be understood.” As quoted by Stephen R. Covey.

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the internet.

In this session Chartered Marketer Luan Wise explains the importance of using social media as a listening tool, demonstrates how to set up listening queries and provides examples of the actionable insight that can be achieved as a result.

Speaker: Luan Wise is an independent marketing practitioner, with 15 years’ experience in full service agency, client side and consultancy roles. In 2012 Luan achieved Chartered Marketer status and was nominated one of the UK's Top 50 Creative Freelancers by industry publication The Drum. In 2015 Luan was included in Insider South West's 42 under 42 list of the region's brightest business talent. LinkedIn also named her amongst the Top Five best connected marketers. Luan is a strong advocate of industry best practice and sits on the Direct Marketing Association (DMA) Council for West & Wales, is vice-chair for the Chartered Institute of Marketing (CIM) South West board and chairs the CIM Gloucestershire team.

CPD duration: 1.5 hours
CPD category: Digital capability

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.