Senior marketers lunch **THIS EVENT IS NOW FULLY BOOKED**

October 21, 2016

12:00 PM - Leeds

**THIS EVENT IS NOW FULLY BOOKED**

The power of television never ceases to surprise and despite all the gloomy predictions, ITV has shown great resilience and goes from strength to strength. Jason Spencer, Business Development Director at ITV, and star keynote speaker at the CIM Northern Conference, will take us through the reasons behind ITV's continued success. These include:
 
•    The power of popularity - how TV has developed over the last decade; reach; live versus recorded; and the
      profit potential of TV.
•    The impact of shared emotional content experience - how TV gets families and friends together and how this
      bonding positively impacts on advertising success.

Jason will also share how growth and innovation unites the creative and commercial parts of ITV to ensure it will continue to help brands live and thrive into the future, despite the market challenges and changing viewing habits.

Jason has been Business Development Director at ITV for the past 5 years driving growth and innovation in the way ITV Commercial has evolved outside London across its 9 regional commercial teams through working in partnership with marketers and agencies to help brands thrive. Prior to ITV, Jason spent most of his career at media agencies – from planning roles at Carat and PHD in London to running PHD North in Manchester.

The senior marketers lunch is a great content and networking event and as a result is always popular, so booking early is recommended. This event is one not to be missed!

This event is kindly sponsored by Elevation Recruitment. 

CPD duration: 2.5 hours

Category: Strategy

Registration and networking is from 12:00, lunch is served from 12:30 and finishes at 15:00. If you are a non-EU resident please call the Network Support team to make your booking.