Darwin's Medicine *CANCELLED*

November 24, 2016

6:00 PM - Cookham

Everyone involved with the pharma, medtech and other parts of the life science industry can see how quickly and dramatically it is changing. But how will our business models change? And how can we ensure that we adapt faster and better than our competitors?

This presentation is your first opportunity to hear about Professor Smith's research in this area and receive a copy of his new book. ‘Darwin’s Medicine’ is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies. ‘Darwin’s Medicine’ goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.

Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:

•The mechanisms of evolution in this exceptional industry
•The six great technological and social shifts that are shaping its landscape
•The emergence of 26 distinct, new business models
•The lessons that enable firms to direct and accelerate their own evolution.

These insights map out the industry’s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.

The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm’s evolutionary trajectory.

CPD duration: 2 hrs
CPD category: Strategy

Registration and light buffet from 18:00; the event starts at 19:00 and finishes at 21:00. If you are a non-EU resident, please contact the Network Support team to make your booking.