Cause-related marketing

November 23, 2016

6:00 PM - London

At this event we’ll look at cause-related marketing (CRM) and why, despite recent trust scandals and brands in crisis, it is still a win-win partnership for non-profit organisations and commercial businesses.

We'll hear about what we can learn from the long history of corporate/charity marketing partnerships and the range of marketing and CSR objectives that can be achieved from cross-sector working. We’ll also discuss how marketing professionals can utilise their skills and experience to assist charities at a Board level while developing their own personal and professional competencies.

Our first speaker is leading fundraising consultant Valerie Morton, who has over 30 years’ experience in the voluntary sector working with charities such as Help the Aged, NSPCC and RNIB. She is a Fellow and Diploma level member of the Institute of Fundraising, a member of their Policy Advisory Board and an IOF approved trainer .

The second session will be presented by Dr Louise Erskine, Managing Director, Career Volunteer and David Lale, Founder, Charity People Group. Both have extensive experience working with companies to design their employer supported volunteering programmes and placing people into non-profit Board roles

You will also have an opportunity to meet and network with other professional marketers. Food and refreshments are included in the price.

Professional Marketer Series of events:

This is the second event in our new Professional Marketer Series of eight events that will be run over the next nine months. They are designed to enhance both the marketing skills and management capabilities of marketers aspiring to reach the highest level of our profession.

Each event will feature a session on one of the three core skills - Insights, Strategy and Championing the Customer - or eight technical skills that form the basis of the CIM’s Professional Marketing Competencies:

1. Risk and Reputation Management
2. Brand
3. Integrated Marketing Comms.
4. Digital Integration
5. Product Management
6. Monitoring and Measuring Effectiveness
7. Customer Experience
8. Partnership Marketing

The second session at each event will focus on one or more of the behaviours that marketing professionals need to be able to demonstrate in order to contribute to the achievement of business goals. These are:

Influencing - Collaborative – Responsible - Financially Literate – Inspiring – Innovative – Challenging – Entrepreneurial - Commercially Aware – Creative

Attending all eight or multiple events will help you to build your knowledge, competence and authority as a professional marketer and contribute significantly to your Continuing Professional Development and gaining or maintaining Chartered Marketer status.

For more information on the Professional Marketing Competencies and CPD visit the CIM website.

CPD duration: 1.5 hours
CPD category: Risk and Reputation Management

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are a non-EU resident, please contact the Network Support team to make your booking.