Five great minds

November 18, 2016

8:30 AM - London

The Levitt Group Five Great Minds events bring together leading executives, academics and authors to share their knowledge with the CIM’s most experienced and senior members. It is an opportunity to listen to and question experts at the forefront of their field, a value for time way to maintain your professional knowledge and gain CPD hours. At this event, we will hear from:

James Sproule, Institute of Directors

Predictions are always difficult, particularly about the future.

Understanding where the economy is headed is essential to marketing strategy. But what does the future hold? And how successful have we been at predicting the events and trends of our recent past?

Christer Holloman, CEO at Divido.com

How to sell online

The rise of online sales channels has been the great marketing phenomenon of recent times. What can we learn from the leaders in the field? How can we find and retain customers, shape their journey and optimise growth online?

All attendees will receive a copy of Christer’s new book, ‘How to Sell Online’.

Rachel Kavanagh, Engagement Manager for Marketo

The value of marketing automation

Technology is now shaping marketing operations, from lead generation to ROI measurement, in a profound and unprecedented way. What exactly is marketing automation? And how can it be applied in practice across sectors with very different needs?

Serena Tierney, Partner at Veale Wasbrough Vizards

The future implications of data protection

Data-driven marketing sets up tensions between commercial interests and personal privacy, resulting in a rapidly changing legal environment. How will these imminent changes affect your business and how can you exploit opportunities as well as avoid legal threats?

Professor Jonathan Morris, University of Hertfordshire

Coffee as a marketing phenomenon

Coffee is a marketing marvel. Its transition from merely a drink to a global social phenomenon tells us a lot about how both markets and societies work. What does this tell us about how markets and society interact and how does this provide insights in consumers and marketing?

Our meeting will be held at Regent’s University.

CPD hours: 5.5 hours
CPD category: Strategy

If you are not already a Levitt Group member, please contact CIM Customer Experience team on 01628 427120 or membership@cim.co.uk and ask this be added to your membership at no extra cost. You may then book for the event by phoning the CIM events team on 01628 427340

Levitt Group members are encouraged to invite colleagues and clients as guests, even if they don’t meet the membership criteria, as a way of developing learning and relationships with them. The cost is £65 per guest, and they do not need to be a member of CIM or join the Levitt Group.

Registration is from 08:30; the event starts at 09:00 and finishes at 16:00. If you are non-EU resident, please call the Network Support team to make your booking.