B2B marketing conference 2017

March 24, 2017

9:30 AM - Norwich

Business to business marketers face a unique set of challenges when promoting their business and its brand to their audience.
 
Once again, we bring you an excellent line up of marketing professionals from companies such as Aviva and Ashtons Legal to reveal how they are utilising marketing tools such as brand, lead generation, online research and copywriting as part of an effective marketing strategy. The full agenda for the day is:
 
09:30 - Registration
10:00 - Welcome from Alan Howard
10:10 - ‘Brand’ Keynote. Joe Foggin
11:00 - How to find your customers online. Darren Bond, Coast 
11.30 - Coffee
12.00 - Lead Generation, Dave Richardson, Ashtons Legal
12:45 - ‘Segmentation’ Market Location
13:15 - Lunch
14:00 - How to tailor your message for the right channels. Darren Isted, Spitfire PR
14:30 - Creating great video content. Alex Morris, Lambda Films
14:50 - B2B workshop and feedback led by Alan Howard
15:45 - Closing remarks
 
The conference will take place at the stunning Hostry Visitor & Education Centre in the heart of Norwich. Set in the shadows of the 900-year old Cathedral and combining medieval and modern architecture, it is a state-of-the-art conference and events facility. The Cathedral is only a 10-minute walk from Norwich railway station, the Castle Mall and St Andrew’s car parks.
 
CPD category: Championing the customer
Duration: 4.5 hours

The conference runs from 10.00 to 16.00 and prices start from as little as £50 including lunch.

Registration is from 09:30; the event starts at 10:00 and finishes at 16:00. If you are a non-EU resident, please contact the Network Support team to make your booking.