April 25, 2017
- 9:30 AM
With this workshop, we’ll help you overcome the challenges you’re facing and help you gain more meaningful insight from the data you are generating. Google Analytics should no longer be a platform which is kept by the marketing team. Business owners, senior management professionals and departments need to understand the website activity to inform future decision-making.
You will benefit directly from the extensive experience they have working with many organisations across a broad range of sectors. They will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. In this fast-paced seminar there will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
The workshop will cover the following:-
· What is analytics anyway?
· What is a measurement plan and why should you bother?
· What is attribution modelling and why you should care?
· Tips and tricks to ensure data accuracy.
· An introduction to Google Analytics suite of products
· Google Analytics
· Google Tag Manager
· Google Data Studio
· Google Optimize
· How to make the most of the Google Analytics data you have.
As part of the session you’ll benefit from a Google Analytics audit to ensure that your account is up to scratch.
CPD category: Digital integration
Duration: 3 hours
Registration and networking with tea/coffee and scones is from 09:30, the session starts at 10:00 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.
- Studying member:£50
To speak to a member of our Network Support team, call us on +44(0)1628 427340.