• CoBrowse
  • April 25, 2017

    9:30 AM - Belfast

    Google Analytics is such a vast and fast-changing platform that it can be overwhelming at times. Steven Parker, Managing Director of Digital Allies and John Cave, Director of Biddible will be delivering a workshop that is designed to assist you in better decision making with your marketing efforts through informed data analysis and interpretation. They have both been involved in data analysis for years and both are Google Analytics Certified Individuals.
     
    With this workshop, we’ll help you overcome the challenges you’re facing and help you gain more meaningful insight from the data you are generating. Google Analytics should no longer be a platform which is kept by the marketing team. Business owners, senior management professionals and departments need to understand the website activity to inform future decision-making.
     
    You will benefit directly from the extensive experience they have working with many organisations across a broad range of sectors. They will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. In this fast-paced seminar there will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
     
    The workshop will cover the following:-

    ·         What is analytics anyway?
    ·         What is a measurement plan and why should you bother?
    ·         What is attribution modelling and why you should care?
    ·         Tips and tricks to ensure data accuracy.
    ·         An introduction to Google Analytics suite of products
    ·         Google Analytics
    ·         Google Tag Manager
    ·         Google Data Studio
    ·         Google Optimize
    ·         How to make the most of the Google Analytics data you have.
     
    As part of the session you’ll benefit from a Google Analytics audit to ensure that your account is up to scratch.

    CPD category: Digital integration
    Duration: 3 hours

    Registration and networking with tea/coffee and scones is from 09:30, the session starts at 10:00 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.

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    The Academy
    University of Ulster
    25-51 York Street
    Belfast
    Co. Antrim
    BT15 1ED
    United Kingdom

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    Sector: Information and Communications

    Region: Ireland
    Map link: click here

    Attachments:
    Delegate instructions

    Speakers: Steven Parker and John Cave

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £60.00
    • Studying member: £50.00
    • Student: £60.00
    • Non-member: £70.00

    The prices shown are inclusive of VAT with scones and tea/coffee refreshments provided. If you have any special dietary requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.