How to price your platypus

How to price your platypus

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May 25, 2017

  • 6:00 PM
  • Manchester
You’ve developed a new product or service and there’s just one thing left to do - price it. But you don’t want to look too cheap, nor do you want to price yourself out of the market. Or perhaps you have an established product and you are coming under price pressure from competitors.

What price will you choose?

If you’ve ever struggled with knowing what to charge, then it’s time to get to grips with the science and psychology of pricing. David Abbott will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.

During the session you’ll learn the following:
•    Simple things you can do to increase your average order value
•    Which price to mention first
•    Why you might want to call your product the Gizmo 2400
•    When to use a zero to boost your sales
•    When to remove a zero to boost your sales

This session is suitable for CEOs, MDs, business owners, marketing directors, sales directors and their respective teams.

This event is kindly sponsored by The Candidate.

CPD category: Strategy
Duration: 1.5 hours

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.


  • Member:£0
  • Studying member:£0
  • Student:£0
  • Non-member:£15

Contact us

To speak to a member of our Network Support team, call us on +44(0)1628 427340.