Hotel Marketing Association

HMA - Network with industry peers.

Welcome

The Hotel Marketing Association (formally the HIMG) is one of The Chartered Institute of Marketing's Market Interest Groups and has been in existence for over 30 years. The organisation is supported by 11 hotel chains and currently has over 400 individual members.

A senior marketing executive of each of these hotel chains sits on the HMA Executive Committee, the governing body of the organisation.

It is supported by two major corporate sponsors - British Telecom and American Express Travel Related Services.

Our activities

The overall aim of the HMA is to promote good marketing practice in the hotel industry. Its work is diverse and includes educational events, industry-wide research studies, and recognition of hotel marketing excellence through its prestigious awards programme.

For further information on our extensive programme of events and the HMA Awards, and for the latest industry news and blogs, visit our website - under Related Websites opposite.

If you would like to join us please contact the membership services team.