changing face of marketing 2017

In today’s increasingly complex and fast-moving world of business, what can marketers do to stay ahead?

This CIM Summit will address the continuing debate about the pace and nature of change facing the marketing industry, as well as explore the profound organisational implications and the effect they are having on marketing.

Why attend?

Learn from experienced and knowledgeable specialists through practical breakout sessions, case studies, key speakers, Q&As and panel discussions.

Engage with other marketing professionals who share similar challenges and successes.

24 May 2017

CIM Member: £350 + VAT (£420)
Non-member: £400 + VAT (£480)


The BP Lecture Theatre, The British Museum

Call +44 (0)1628 427340



    • 08:00
    • Registration, coffee and networking
    • 09:15
    • Welcome and opening comments
    • Host: Oli Barrett | MBE
    • 09:20
    • CIM’s special report
    • Gemma Butler | CIM

      A summary of key findings and practical tips from recent research looking at the challenges and opportunities faced by marketers today and in the future.
    • 09:50
    • Marketing transformation
    • Steve Forde | ITV

      Hear how a game-changing brand is steering a course through transformation and ensures marketing leads within the organisation.
    • 10:20
    • The art of agile: breakouts
    • B2B – Mariette Ferreira | FairFX

      B2C – Kevin Tewis-Allen | UNILAD

      Understand the features and requirements of successful agile marketing. Choose between B2B or B2C practical breakouts sessions.
    • 10:55
    • Interactive Q&A and discussion with speakers
    • 11:15
    • Coffee break and networking
    • 11:45
    • From data to insight at the speed of light
    • Andrew Wise | Act-On

      Find out how fast-paced developments in customer engagement are impacting data insight-driven marketing.
    • 12:05
    • Omni-channel but not ominous
    • Daniel Rowles | Target Internet

      Discover how to overcome the challenges of engaging with customers through multiple channels/platforms in today’s ‘always on’ world.
    • 12:25
    • The moving goalposts of digital performance
    • Steve Underwood | iProspect

      Develop an understanding of how best to deliver performance in an ever-changing environment.
    • 12:45
    • Interactive Q&A and discussion
    • 13:00
    • Buffet lunch and networking
    • 14:05
    • Can a focus on Customer Experience really make a difference?
    • Ian Golding | Customer Experience Professional

      Explore the importance of clarifying the strategy/proposition of your company and how visualising the client journey, can help you understand how capable you are of delivering your proposition.
    • 14:35
    • The future of marketing
    • Jeremy Waite | Evangelist, IBM

      Consider the future of marketing and the opportunities that lie ahead.
    • 15:05
    • Interactive Q&A and discussion with speakers
    • 16:05
    • Closing comments
    • 16:10
    • Drinks reception, canapés and networking
    • 17:30
    • Summit closes

Book your place

CIM Member: £350 + VAT
Non-Member: £400 + VAT

Places are limited, so book your tickets now to avoid disappointment.

We’re able to offer a discount for group bookings of three or more. 
Call to find out more: +44 (0) 1628 427340.

Your pass includes:

  • Lunch and refreshments
  • Access to the full-day event conference
  • Latest edition of Catalyst magazine
  • Drinks reception, canapés and networking


24 May 2017

CIM Member: £350 + VAT (£420)
Non-member: £400 + VAT (£480)


The BP Lecture Theatre, The British Museum

Call +44 (0)1628 427340


24 May 2017

The BP Lecture Theatre
The British Museum
Great Russell St London,

CIM Summit testimonials

Contact us

If you have any questions about The Changing Face of Marketing Summit, please contact us:

Tel +44 (0)1628 427340 | Email

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Host: Oli Barrett MBE

Oli Barrett co-founded the national enterprise campaign StartUp Britain, schools competition Tenner, innovation agency Cospa and social enterprise Volunteer It Yourself. A regular MC and speaker at international events, he has led eleven trade missions to the US, India and Brazil helping British companies to explore business opportunities. Oli’s entrepreneurial career started as a student and has included an events business, an international language practice website and a sock subscription website. He is International Development Director at The Marketing Academy and sits on the advisory boards of the Centre for EntrepreneursTech London AdvocatesOne Million MentorsThe Inspire Movement, and Founders 4 Schools.