Annual National Conference 2009

Marketing adaptability - survival of the fittest

With the recession expected to run into 2010, businesses will see not only their customers change but the markets in which they operate too. By analysing, anticipating and addressing these changes, marketers can ensure they respond appropriately.

Adaptability is crucial in benefitting from changing consumer needs as well as exploiting the new opportunities a downturn brings. Leading thinkers and senior marketing practitioners will examine four key areas and bring them to life with practical examples:

• Marketing strategy – gain competitive advantage by knowing your markets and customers
• Customer Relationship Management – build customer loyalty by adding real value
• Marketing communications – get the right messages across at the right time using the right channels
• Stakeholder management – win the support of key people who impact upon your success in and around your organisation

Benefits to you

• Learn vital survival skills for the recession
• Gain unique insight and set yourself apart
• Get instant answers to your questions, direct from experts

Benefits to your organisation

• Save resources – target the right markets and customers
• Improve efficiency – make your marketing work harder
• Get cost effective learning – four compact training sessions in just one day

Programme

Discover smarter techniques, develop practical tools and gain unique insights from some of the most pre-eminent minds in marketing today. At this year’s conference you will hear firsthand from two of the world’s leading marketing experts:

• Jean-Claude Larreche, Professor of Marketing at INSEAD
• Martha Rogers, co-founder of the Peppers & Rogers Group

Chaired by John Humphrys, Journalist and presenter, delegates will also hear from a variety of other marketing professionals such as Professor Malcolm McDonald, Professor Merlin Stone and Paul Smith. Download the full programme and speaker profiles in related downloads.

Prices and how to book

• Members - £450 plus VAT (£517.50 including VAT)
• Non-members - £550 plus VAT (£632.50 including VAT)

There are three easy ways to book your place:

1. Download a booking form (see related downloads)
2. Book online (If you are a member you will need to log in. If you are not a member you will first need to register as a guest on our website)
3. Phone or email - conference events team

Sponsorship opportunities

We also have various sponsorship opportunities currently available. Download Sponsorship opportunities in related downloads for full details.

Cancellation policy

Cancellations up to and including 18 August 2009 will be given a full refund. Cancellations from 19 August up to and including 8 September 2009 will receive a 50% refund. From 9 September 2009 no refund will be given.

How to get there

Directions and maps of how to get to the conference venue are located in the related downloads section.

For all enquiries, please contact the conference events team.