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Why a professional marketing qualification?

Gives you the theoretical and practical skills and knowledge to get into marketing and grow and progress in your career.

Why CIM?

  • Depth and breadth of knowledge.
  • UK and internationally recognised – take it with you through your career, wherever you go.
  • Ofqual regulated.
  • A network of accredited study centres.
  • Learn in a way that suits you and your lifestyle – from bite size flexible modules through to full qualifications.
  • A choice of face to face, distance learning or mix of the two (blended).
  • The opportunity to work towards becoming a Chartered Marketer.

Each CIM module is based on our unique Professional Marketing Standards© designed to help marketers meet the increasing demands of them at every stage in their career.

CIM qualifications


Who is it for?


Foundation Certificate in Marketing

Level 3 (Foundation)

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People of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

One mandatory module

Choice of elective module:

Certificate in Professional Marketing

Level 4 (Intermediate)

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Aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

Two mandatory modules

Choice of elective module:

Diploma in Professional Marketing

Level 6 (Intermediate)

Equivalent to an undergraduate's degree

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Marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills. Suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

Two mandatory modules

Choice of elective module:

Postgraduate Diploma in Marketing

(in two stages)

Level 7 (Advanced)

Equivalent to a Master's degree

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Experienced marketers and senior business people who want to gain a professional qualification while working at a strategic level or aspiring to do so.

Professional Postgraduate

Diploma in Marketing (stage 1)

Four mandatory modules:

  • Emerging Themes
  • Analysis and Decision
  • Marketing Leadership and Planning
  • Managing Corporate Reputation

Chartered Postgraduate

Diploma in Marketing (stage 2)

One mandatory module

  • Leading Marketing