Digital Marketing

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities.

Aims of the module

This module is about appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The digital landscape

  • Understand the opportunities and challenges presented through the disruptive digital environment (15%).
  • Assess the impact and influence of the dynamic digital environment (15%).

Unit 2: Digital toolkit

  • Understand how key digital tools can support and enhance marketing (20%).
  • Understand the relevance of digital platforms and channels in context (20%).

Unit 3: Digital in action

  • Develop digital activities to support and enhance multichannel marketing (15%).
  • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).

Assessment: Portfolio

A work-based portfolio which is broken down into three tasks: research, plan and report.

View module specification document.

Explore the full Certificate in Professional Marketing qualification.

Award level
CIM level 4

Estimated study time
130-150 hours

Please contact your Accredited Study Centre directly undefined

  • Contact your Accredited Study Centre for the total cost of this module.
  • Below is the breakdown of the costs:
  • Assessment cost: £140 (£120 in International Reduced Rate countries)*
  • Plus Accredited Study Centre tuition fees**
  • Plus CIM annual registration fee of £50***

  • * Discount available to members who reside in countries listed as eligible for an International reduced rate.
  • ** Figures based on successful completion at first attempt; this price does not include the fee for any resits required.
  • *** The registration fee of £50 is payable annually for each year of the duration of your studies. The above CIM costs are based on the qualification being completed within 12 months. Please note that membership prices will increase on 01 July 2017.



To speak to an advisor:
Call +44 (0)1628 427120

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