Global Insights

In 2009, we introduced a new addition to our research and information activities - Global Insights. Designed to advance the sales and marketing knowledge base, these projects provide insights into leading practices of major, international organisations.

Projects include Global Benchmarking Studies - industry led research projects conducted in association with major management consultancies, exploring key issues facing sales and marketing leaders in complex organisations. 2009 saw the launch of our first ‘think tank’ in partnership with Thomson Reuters, the Marketing Transformation Leadership Forum, a collective of 17 major, international organisations collaborating to find solutions to the challenges facing marketing and businesses today and tomorrow.

Each of these initiatives are outlined in detail within this section and contain cutting edge resources we develop on behalf of sales and marketing professionals worldwide.

Our most recent benchmarking project, Unlock the value of creative, is available as a download from the 'Related downloads' section at the top of this page. You can also visit the 'Related websites' to see a relevant blog, videos of interviews with top industry heads - or even to take part yourself!