How to beat the downturn - marketing efficiently
How to make savings without harming results
This event has been cancelled.
Description
This talk aims to fill a void in marketing thinking at a time when companies are looking for efficiency savings without harming results. Current marketing thinking is rooted in the boom years - big budgets, soft targets, thriving on chaos.
This old thinking must be swept aside, but what will replace it and how? Professor Robert Shaw will offer practical help and guidance on saving you the half of your marketing budget that you didn't know was wasted. It will help you answer these questions:
* Where can I cut spending without harming results?
* Can I reinvest some of what I have saved and boost company results?
* How can I demonstrate to finance the value that marketing is adding?
* What will make our marketing operations run faster, smoother and more efficiently?
Speaker: Professor Robert Shaw, marketing consultant, professor and author.
Robert has helped more than 50 organisations to improve their marketing results over the past 20 years. He is an engaging and entertaining speaker, who always packs a great deal into his presentations.
Registration begins at 18:30, event begins at 19:00 and finishes at 21:00.
Price information
| Member: | £20.00 |
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| Studying Member: | £10.00 |
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| Student: | £15.00 |
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| Guest: | £25.00 |
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Price includes refreshments |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details