Whatever stage you are at in your career, our qualifications can help you to develop
your marketing skills and knowledge. And because our qualifications are developed
to meet industry needs, they will provide you with practical skills that can help
you to progress.
Specifically, each qualification covers six key competencies:
Introductory Certificate in Marketing
The Introductory Certificate in Marketing is for all those who want to find out
more about marketing - whether you're in a job that involves marketing or not. It
answers the question: What is marketing? But it also aims to develop knowledge and
skills for people who are working to support others in basic marketing tasks.
Professional Certificate in Marketing
This qualification gives you the practical skills and knowledge to devise and execute
tactical marketing activities and gain marketing credibility.
Professional Diploma in Marketing
This qualification really helps with the 'how to' aspects of marketing planning,
enabling you to develop as a 'marketing professional'. The focus moves from the
theoretical aspects of marketing towards the many skills needed to manage the function
itself - including elements ranging from channel management to communications, along
with specialist areas like new product development.
Chartered Postgraduate Diploma in Marketing
A challenging, high-level marketing qualification that demonstrates specialist professional
knowledge across many areas.
Diploma in Marketing Communications
This qualification is based closely on the skills that employers have told us they
want from a modern marketing communications professional. This means that you will
be armed with practical skills and knowledge to tackle the day-to-day challenges
of your role.
Diploma in Digital Marketing
This dynamic qualification will provide you with knowledge underpinning the principles
of digital marketing and skills to undertake digital marketing planning.
You will have the opportunity to gain skills and knowledge to understand the fundamental
planning concepts for an online organisation as well as key factors in implementation,
measurement and evaluation of successful campaigns.
Specialist digital awards
There are three specialist digital awards which can be studied as standalone units.
Mobile Marketing in Practice
This unit is designed for individuals who want to expand their knowledge and skills in the area of mobile marketing. You'll learn good practice in mobile marketing and explore how it fits within the communications mix, plus how the channel can be maximised for success and effectively measured. This practical award includes how to develop a mobile application.
Web Analytics and Social Media Monitoring
Whether you are a hands-on marketing professional or from a digital agency, this unit will help you get the best from your online marketing. It focuses on understanding Key Performance Indicators (KPIs) and selecting the right measurement tools. With this unit you will learn the essential knowledge to monitor and analyse your digital marketing activity, so you can make informed, adjustments to improve campaign performance.
Integrating Digital Media and Branding
If branding is at the heart of your role and you want the knowledge and skills to integrate online media with offline marketing activities, then this unit is for you. Whether you are extending an established brand online or developing an internet-based brand, this award gives you the tools you need to successfully maximise the branding opportunities available through digital media.
Certificate in Professional Sales Practice
The Certificate in Professional Sales Practice provides a thorough and intensive
introduction to sales. It will provide individuals with the knowledge and skills
to sell with greater confidence and success. This qualification is ideal for those
beginning a career in sales.
Specifically, the syllabus covers four key areas:
- The sales process.
- Professional sales skills.
- Understanding the customer.
- Professional sales in practice.
Advanced Certificate in Professional Sales Management Practice
The Advanced Certificate in Professional Sales Management Practice is for individuals
looking to build practical skills in operational sales management or account management.
This qualification is ideal for managers wanting to build skills at an operational
Specifically, the syllabus covers four key areas:
- Managing sales people.
- Organising for the customer.
- Professional sales planning.
- Professional sales management in practice.
Intensive Diploma in Strategic Sales Practice
The Intensive Diploma in Strategic Sales Practice is a programme where delegates
will learn how to lead the development of innovative sales and sales management
strategies. This qualification is ideal for commercially experienced sales practitioners,
who want to find solutions to real-life business issues.
- Strategy and plans.
- Managing resources.
- Customer relationships.
- Sales strategy in practice.