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Introductory Certificate in Marketing

Interested in marketing?

In this section you will find all the details about our Introductory Certificate in Marketing, a great qualification for those interested in a career in marketing.


The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? It also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

Previous experience and marketing knowledge are not necessary. Whether you are already working and want to study around work commitments, or are looking for a job and have no time to study during the day, you can choose a course to suit your requirements and available time.

Study mode * P/T, D/L, I/W
Teaching time: Contact your centre
Private study: Contact your centre
CPD hours: 35 hours

* P/T = Part Time, F/T = Full Time,
D/L = Distance Learning, I/W = Intensive Weekend

Who is it for?

Typical student profiles include:

  • Those undertaking junior marketing, secretarial or administrative roles.
  • Individuals in jobs with some marketing involvement.
  • Event management assistants.
  • Personal assistants.
  • Customer service assistants/call centre employees.
  • Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing.
  • Modern apprenticeship equivalents.

What will you learn?

  • Understand the function of marketing and its role in an organisation.
  • Know about the 7Ps (product, price, place, promotion, people, process and physical evidence) and how to apply the marketing mix.
  • Understand more about customers and managing customer relationships.
  • Be able to communicate to both internal and external customers using a variety of different means.

Qualification content

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Unit 1: What is Marketing?

This unit provides a backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.

Learning Outcomes

  • Define marketing as an exchange process.
  • Determine the importance of marketing as a cross-functional activity contributing towards business success.
  • Explain the importance of understanding the organisation's marketing environment and the impact it has upon an organisation's ability to satisfy customer needs and wants.
  • Identify each element of the marketing mix in the context of customer needs and achieving customer satisfaction.
  • Apply the marketing mix to a range of different organisational sectors and contexts.

Unit 2: Understanding Customer Relationships

This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.

Learning Outcomes

  • Explain the importance of understanding customers, and how marketing information aids the better development of marketing activities to achieve customer satisfaction.
  • Explain the value and importance of internal and external relationships of the organisation and the importance of networking, collaboration and co-operation in order to develop and maintain relationships.
  • Explain the different ways in which to communicate with both internal and external customers in order to develop, maintain and strengthen customer relationships.
  • Explain the requirements for developing effective and efficient customer.

Do you qualify?

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This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

How will you be assessed?

Both units will have their own assessment and be as follows:

  • Unit 1: What is Marketing? - 1 hour online test.
  • Unit 2: Understanding Customer Relationships - Assignment.

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

How and where can you study?

This qualification is available in all modes of study helping you to make the right choice for your study method and centre.

What does it cost?

Please contact your chosen Accredited Study Centre for information regarding their tuition fees.